i-m-p-l-a weekly Blog
Hi, and welcome back to my blog. today I'll like to share a few tips on how to build or improve your online branding/presence. having an online presence is important to most things we do in this digital age, it's essential for you or your business to present a professional image to the public, so as to gain their respect, trust and hopefully win them over, to patronise your business or service.
Some people hire PR to manage their online presence for them, but not everyone can afford expensive PR services hence this post.
The five things or areas to work on, is as follows-
1. Set up a LinkedIn, Twitter or Facebook profile. use your real name, or the name you want people to associate you with, because these platforms gives user their own URL, when you create an account with them ,this allows you/your name to be searchable, that means, when someone try's to look you up on search engine, you'll be easily found with the name you've registered with.
Note - when filling out your details, don't go overboard, just add your name, most relevant work or personal career information. keep it simple, less is more.
2. Be mindful of your post. many of us share way too much personal stuff on social media, it's not a great idea if you're job seeking, your next employer don't want to know that you spend all weekend partying, thanks to your social media feed. they will not take your job application seriously, because they'll fear, you may party too hard on a weekend and wouldn't show up for work the next day, and also they'll worry that having someone with a lousy image in their establishment may not speak well for their brand or business. so clean up social media feed, if possible, post less about you, and more about helpful and inspiring things.
Note. If you're using that platform to promote your business, you can post as many as your business demands, otherwise I'll suggest you keep your pumpkin soup dinner, your night club video clips or your sexy bikini photos to yourself.
3.Set up a web profile. set up your own website, it is easy and simple these days with lots of free website builders, find a web-building platform and set up a free website, add as much information as you can about your profession life and your skills, use the free website as a landing page for your online profile, so that when someone searches your name, they'll be redirected to your website, this will help to build a more professional presence for you.
Note - don't worry about the free web-builders sub-domain branding, which is usually attached to your domain name because you're using their free subscription, when you start to monetize your website you can upgrade and remove their sub-domain attachment, to make your website look more professional.
4. Links. link all your social media profile to your website, so you can share post and information across all channels. your website ranking will keep growing if you have links from your other platforms connecting to our site, it's like telling search engine that you're real and active, and your website is relevant, hence the connection between your website and others.
5. Submit your website to search engines. when you have finish creating your social media profile, and have designed your website, it is crucial for you to submit your website/domain URL to search engine to enable them register your profile and start building your ranking, be it Google, Yahoo, or Bing, or all of the above.
With these little steps, you're on your way to building a professional online presence for you and your business.Please leave a comment. thank you.